With the ‘New to site’ email notification, our a-d.com.au audience will receive an email notification highlighting the latest apartment projects that have been added. This means that potential buyers will be among the first to know about your project listings.

Benefits

• Target our entire state database

• Completely automated design. No additional assets or templates required.

Get your project in front of actively engaged buyers in the heart of the market with our segmented Sponsored EDM.

Hyper-targeted to the most relevant buyers, we segment by suburb, buyer types, budgets and buyer demographics.

Through the recent realestateview.com.au and Apartments & Developments partnership, our eDM campaigns will now have access to realestateview.com.au’s extensive email database of over 420k people.

Benefits

• Target up to 420k people on our email database

• Dedicated email to showcase your project

70k+ VIC email database

56k+ NSW + ACT email database

36k+ QLD email database

Our audience can be segmented by location, buyer type and budget.

Feature your project, right where buyers are looking.

Targeted SMS alerts put your project directly into the hands of active buyers.

Through the recent realestateview.com.au and Apartments & Developments partnership, our SMS campaigns will now have access to realestateview.com.au’s extensive SMS database of over 250k people.

Benefits

• Measurable results, our dedicated campaign managers provide detailed reporting

• Personalised messaging crafted to engage the ideal buyer

• A cost-effective way to reach a wide audience of potential buyers and investors

37k+ VIC SMS database

24k+ NSW + ACT SMS database

16k+ QLD SMS database

Our audience can be segmented by location, buyer type and budget.

a-d.com.au offers projects the opportunity to stand out and showcase their brand in our newsletter.

Maximise your exposure with a prominent digital banner ad in our weekly newsletter. Our newsletter reaches up to 420k+ subscribers and provides a direct line of communication to potential buyers and investors in our database.

Capture the attention of our engaged database and drive traffic directly to your project website.

Benefits

• Reach up to 420k people in our engaged database

• Increase brand awareness and recognition to a wide audience

• Measurable results with detailed reporting

2% Average click through rate

We use standard creative banner sizes

Promote your development project to a wide audience with a featured spot in our weekly email newsletter.

Apartments & Developments has a subscriber base of over 420k+ people and provides a direct line of communication to potential buyers and investors.

Our engaged database subscribers are constantly on the lookout for the newest projects.

Benefits

• Reach 420k+ prospects with our email newsletter feature

• Feature your development to segmented and targeted audiences

5.2% Average click through rate

Present your project’s complete 360° story to fully engage buyers at every touchpoint.

Collaborate directly with our in-house editors to craft the stories specific to your project. Our editorials are crafted to highlight the unique features of your development, and to engage potential buyers and investors. 

We produce articles about project profiles, architect spotlights or interviews with recent purchasers.

Benefits

• Increase visibility for your project

• Let a-d.com.au, a trusted and authoritative brand tell your project’s story

• Feature your editorial in our weekly eDM newsletters to over 389k people

Backlinks from a-d.com.au can improve your project website's SEO

Our editorials feature audio playback for improved accessibility

Get your project front and centre on the AD homepage. Leverage the a-d.com.au brand and create build instant awareness for your project.

Featuring on the a-d.com.au homepage creates a high-impact execution with scale.

Homepage banners are clickable, funnelling highly engaged buyers directly to your project.

Benefits

• Prominent placement on a-d.com.au

• Expose your project to over 150k+ off-the-plan seekers

200k Homepage views per month

Push your projects further, extend your reach by re-targeting more visitors who have shown an interest in similar projects.

Apartments & Developments’ audience extension product will amplify your project across social platforms, Google display network and partner websites.

Work with our dedicated campaign managers to build your ideal buyer profile and start generating quality and qualified leads.

Benefits

• Target potential buyers beyond existing visitors

• Access our look-a-like buyer audience targeting

• Increase impressions on your project showcase

200k-250k Extra monthly impressions on your showcase page

Harnessing the intent of buyers, we appear in front of the right buyers at the right time.

With years of experience and expertise, we’ve identified exactly what quality buyers are searching for.

Apartments & Developments offers comprehensive and targeted search engine marketing campaigns to help property developers increase their online presence and reach their target audience through various platforms like display, video and retargeting.

Benefits

• Completely customised campaigns based on your project

• Optimised creative for higher conversion

• Unlimited optimisations and updated

• Detailed performance reports

$210 Average cost per lead

We provide a better way for you to connect with buyers. Our campaigns are designed to reach the right people a the right time with the perfect creative messaging.

Apartments & Developments’ audience segments are based on buying intent to deliver qualified registrations.

Our in-house team of experienced digital marketers craft a comprehensive and targeted digital campaign using demographic data, interest, location and propriety data to generate the most qualified leads.

Benefits

• Completely customised campaigns based on your project

• Optimised creative for higher conversion

• Unlimited optimisations and updates

• Detailed performance reports

$210 Average cost per lead

Every campaign on Apartments & Developments will be assigned a dedicated campaign manager.

Our dedicated campaign managers are experienced in the property industry and digital marketing. We take pride in giving the best experience with each campaign.

Our dedicated campaign managers will work closely with you to understand your project, target audience and budgets to develop and execute the campaign.

Our team is always analysing, monitoring and optimising your project showcase to perform. Ceaseless performance tweaks and integrated paid, owned and earned strategies actively drive more leads to your project.

Benefits

• Regular updates and performance reports

• Quick turn-around time for support questions

• Tailored recommendations and optimisation

• We’re active, not passive.

Our dedicated campaign managers usually respond within 24 hours

We feature your projects on our major social platforms and amplify them to property seekers.

We’re proud to have built a unique following of buyers interested in off-the-plan projects.

Benefits

• Reach over a combined 16,269+ followers across our social platforms

• Get referral traffic from our social media post via tags

• Customised content creation

• Analytic reports to track performance

6,700+ Instagram followers interested in New projects and developments

9,500+ Facebook followers interested in New projects and developments

At the heart of every campaign is the Apartments & Developments Project showcase. Apartments & Developments is a well-established property portal specialising in off-the-plan property, which can help you reach a wide audience of engaged buyers and investors.

We drive qualified buyers to your project showcase where they can discover everything about the development.

Work with your own dedicated campaign managers to craft the perfect listing. Provide our engaged audience detailed information about your development, including renders, videos and individual property listings.

Benefits

• We collect more enquiry data than other portals.

• Every project showcase features our handy mortgage repayment calculator.

• List up to 10 individual apartment properties.

• Allow private appointment bookings direct from the listing.

• Show your display suite location and opening times.

• Built-in suburb data and insights.

• Link related articles about your development.

72% leads provide additional information

We can collect buyer type, postcode, budgets and timeframe to purchase.