Send the right message through the wrong medium and buyers won't respond. It's no longer about simply reaching them, but knowing how they actually want to be reached.
Lendlease Australia’s General Manager of Sales, Nick Yacoel, knows that buyers have changed the way that they communicate.
They don’t just ring anymore – instead, they want to choose their own adventure, whether that’s a text, an email or a chatbot.
He says in today’s world it’s all about tailoring the customer journey for each buyer’s individual wants and needs.
Contact preferences shouldn’t be the exception. They should be The Standard.
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