December data signals strong finish to 2025 as buyer demand accelerates

The final month of 2025 delivered a decisive uplift in buyer activity across our Apartments & Developments platform, closing the year on a high.

Buyer enquiry rose sharply in December last year, with lead generation up 42% compared to December 2024.

While downsizers continued to emerge as the most active buyer group accounting for 24% of all enquiries, we experienced an increase in first home buyer activity, which climbed 4% to 23% of total leads - just 1% less than the downsizer market.

Investor interest remained steady at 19% of enquiries, reinforcing ongoing demand for residential property as a resilient long-term investment. 

In line with increased first home buyer interest in December 2025, the lower budget bracket of $750,000 to $1 million became the most competitive by 9%, capturing 31% of all leads.

Demand also remained strong in higher price points, with 22% of enquiries in the $1 million to $1.5 million range.

Meanwhile, 16% of leads fell within the $1.5 million to $2 million range, indicating sustained appetite for premium offerings despite broader economic pressures.