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Page view-to-lead conversion rate increases in Q3

Data from AD Group's FY26 Q3 Market Insights Report saw activity on a-d.com.au climb - and the quality of that activity climbed with it.

The national page view-to-lead conversion rate hit 6.0% in FY26 Q3, up 0.33% on the previous quarter. Put simply: roughly 1 in 17 people who viewed a development on a-d.com.au went on to make an enquiry. In a digital environment where attracting passive attention is one thing, but conversion to intent is everything, that's a meaningful number.

But it's the national verified leads data that tells perhaps a more compelling story. 74% of all leads generated on a-d.com.au in FY26 Q3 were one-time password verified, up from 68% in FY26 Q2. 

More page views converting to enquiries. More of those enquiries confirmed as genuine. That's a cleaner, more actionable pipeline landing in your CRM - and it keeps improving quarter on quarter.

Download the full FY26 Q3 Market Insights Report here.

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