Buyers used to trade their details for information. Now they expect the information first, and if it isn't there, they move on.
As General Manager of Marketing & Customer at Stockland, Cherie McMahon has watched that expectation shift from the inside. She's clear that the days of gating information behind a landing page are simply over. Buyers expect complete transparency now, and that's exactly how it should be.
Transparency shouldn't be the exception. It should be The Standard.
Watch episode two now. Follow us on LinkedIn to receive updates on the latest episodes.
